We create positive change by connecting separate worlds. Can’t think of a better reason to be in business.

Combining perspectives from different places – identifing strategies, positions and ideas that may surprise you
Analyses and Insights. What we read and write, share and think about
When Government Stops Governing Alone
We still tend to think of politics as something governments produce and others seek to influence. Increasingly, neither assumption holds. Public policy is becoming a shared endeavour between democratic institutions, businesses, researchers and civil society – not because governments have become weaker, but because society has become more complex. This Perspective explores what that shift means for Public Affairs, democratic legitimacy and the way modern societies govern themselves.
Ditch LinkedIn, Crisis Management and AI – Hell, Throw Your Phone Away
In a Kforum opinion column, Kresten Schultz Jørgensen argues that communications professionals spend their working lives consuming information – and should resist the temptation to do the same during their holidays. Instead of filling the summer with podcasts, newsletters, and leadership books, he advocates disconnecting, reading old literature and allowing the mind to wander. Drawing on cognitive research and literary insight, the column suggests that creativity and sound judgement emerge through reflection rather than constant stimulation. The argument ultimately reframes the holiday as an opportunity to regain the depth and perspective that meaningful communication requires.
Good AI Leadership Begins When the Prophets Leave the Room
The defining challenge of AI is no longer technological. It is interpretive. Organizations are making decisions not only based on what AI can do, but on the stories, they tell themselves about what it means. Between promises of transformation, predictions of decline and the reassurance that nothing has really changed, judgement risks giving way to narrative. The real question is whether leaders can create the conditions for responsible adoption without becoming captive to either optimism or fear. This is a leadership debate.

Welcome to Tom & Kresten
An intellectual cushion room for those who care about communication – or are simply curious about the world.
Every month, two seasoned advisors meet at the mic to unpack what lies beneath the messages of the moment: big ideas, subtle trends, and timeless thinking.
We meet once a month. And we promise: it’s never boring. Just necessary. Tune in – and think along.

Episode 2: Alle vil tage kontrollen tilbage
Episode 2: Alle vil tage kontrollen tilbage

Episode 1: Kort og terræn
Episode 1: Kort og terræn

Podcast Launch: Tom & Kresten
We have launched the podcast Tom & Kresten – a new conversational space about a world in flux, leadership under pressure, and the growing sense that the terrain is beginning to move faster than the maps designed to navigate it.
Together with Tom Bue – a seasoned radio and media personality from Northern Jutland and a long-time observer of people, power, and media dynamics – Kresten Schultz Jørgensen explores the shifts currently shaping public discourse, institutions, and organisations.
The conversations revolve around geopolitics, technology, narratives, legitimacy, leadership, and media. But also about doubt, judgement, and the art of finding orientation while the world order improvises in real time.
The format is intentionally more clubhouse than channel. An intellectual sanctuary for people who may not lack information – but perhaps miss perspective, direction, and meaningful conversations without PowerPoint and panic.
And yes: there are quizzes. There are tangents. There is seriousness. And, occasionally, a surprising amount of Northern Jutland woven into it all.
The podcast is now available on Spotify and Apple Podcasts.
Latest perspectives
Who Is Leading Your AI Strategy?
Artificial intelligence is already shaping organizations before many have decided how it should shape their work. Expectations, warnings, and historical analogies compete to define what AI means, often before organizations have developed experience of their own. The result is that interpretation can begin to replace judgement. Leadership therefore depends on creating space for observation, experimentation and reflection before confidence hardens into strategy. The organizations that navigate AI well are likely to be those that define their own standards rather than inherit someone else's certainty.
When Government Stops Governing Alone
We still tend to think of politics as something governments produce and others seek to influence. Increasingly, neither assumption holds. Public policy is becoming a shared endeavour between democratic institutions, businesses, researchers and civil society – not because governments have become weaker, but because society has become more complex. This Perspective explores what that shift means for Public Affairs, democratic legitimacy and the way modern societies govern themselves.
Case Interview: Astrid Nørgaard Friis, Grundfos: The Third Chapter of Sustainability
For years, sustainability was defined by ambition. Organisations established targets, launched initiatives, and built momentum around the transition towards more sustainable business models. Today, a different challenge is emerging. As long-term commitments move closer to execution, the question is increasingly organisational: can companies build the structures, leadership practices, and decision-making processes required to deliver on their ambitions? In our conversation with Astrid Nørgaard Friis, Group Vice President of Corporate Affairs at Grundfos, sustainability appears less as a question of intent and more as a question of capability. The discussion points towards what might be sustainability’s third chapter – where integration becomes the decisive discipline.
Our services are not a window of prototype products:
We see who you are, your potential and probably also your limitations. We challenge you by connecting wisdom from politics, business and culture.
And then we find what you truly need.

Buzzing
Featured podcasts
Media, Power and Provocation on Q&CO
In conversation with Henrik Qvortrup, Kresten Schultz Jørgensen tackles media responsibility, image ethics, and the price of silence.


Media, Power and Provocation on Q&CO
Leadership Nuances Unpacked
Grateful to Børsen for a thoughtful panel on leadership, from loyalty to personal branding, with insights from top experts Claus Richter and Pernille Steen Pedersen and Kresten from SJ&K.


Leadership Nuances Unpacked
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence?
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence? Kresten comments in this podcast.


Was it cynical spin when the owning family behind Nordic Waste finally broke their silence?
Frankly, we are very few people – and we take pride in keeping it that way. We call it the inverted pyramid.
We know politics, business and culture. We write books and read a lot. You probably know us already.






























.webp)












