We create positive change by connecting separate worlds. Can’t think of a better reason to be in business.
Combining perspectives from different places – identifing strategies, positions and ideas that may surprise you
Analyses and Insights. What we read and write, share and think about
Communication in the Age of Consequences
In a Børsen op-ed, our CEO Kresten Schultz Jørgensen argues that financial statements are no longer read as neutral scorecards, but as leadership tests. In today’s environment, numbers are interpreted through a broader lens of geopolitics, regulation, power, and fairness – not just performance. Drawing on examples from companies such as Tryg, Novo Nordisk, and Pandora, Kresten shows how the same set of figures can tell very different stories depending on context. A weak quarter does not necessarily signal a weak strategy, just as a strong result may raise questions of legitimacy. Financial statements are still measured in numbers, but they are read in judgment, he writes. The real challenge for leaders, he concludes, is no longer to explain the figures – but to explain the world the figures are being read into.
Financial Statements Without a Final Answer
In a Børsen op-ed, our CEO Kresten Schultz Jørgensen argues that financial statements are no longer read as neutral scorecards, but as leadership tests. In today’s environment, numbers are interpreted through a broader lens of geopolitics, regulation, power, and fairness – not just performance. Drawing on examples from companies such as Tryg, Novo Nordisk, and Pandora, Kresten shows how the same set of figures can tell very different stories depending on context. A weak quarter does not necessarily signal a weak strategy, just as a strong result may raise questions of legitimacy. Financial statements are still measured in numbers, but they are read in judgment, he writes. The real challenge for leaders, he concludes, is no longer to explain the figures – but to explain the world the figures are being read into.
Five Trends Communications Teams Will Be Forced to Confront in 2026
In a Kforum column, our CEO Kresten Schultz Jørgensen outlines five developments that will push communications teams away from comfort and surface-level storytelling in 2026. According to Kresten, the profession is entering a more demanding phase – one defined by consequence, conflict, and responsibility rather than symbolism and rhetoric. He points to five pressure points: ESG and DEI shifting from moral narratives to leadership disciplines; AI redefining the creative contract of the profession; branding moving from emotional storytelling to long-term legitimacy; opinion-based communication becoming unavoidable in a polarized public sphere; and top executives emerging as both the most powerful and most vulnerable communication channel. Across all five trends runs one shared requirement: judgment. Not as individual intuition, but as an organizational capability.
AI, Creativity, and the Danish Exception
AI is already transforming sectors like healthcare, logistics, and analysis – freeing up time, reducing errors, and boosting efficiency. But in creative work, something else is at stake. Here, the issue isn’t how fast we adapt – but what we risk losing when speed and streamlining replace friction, slowness, and judgment. Denmark has long punched above its weight creatively – not by scaling content, but by investing in conditions that made originality possible. As AI enters the cultural sector, the real question isn’t how well we use it. It’s whether we’re still willing to protect the systems that make creativity more than content.
Communication in the Age of Consequences
In a Børsen op-ed, our CEO Kresten Schultz Jørgensen argues that financial statements are no longer read as neutral scorecards, but as leadership tests. In today’s environment, numbers are interpreted through a broader lens of geopolitics, regulation, power, and fairness – not just performance. Drawing on examples from companies such as Tryg, Novo Nordisk, and Pandora, Kresten shows how the same set of figures can tell very different stories depending on context. A weak quarter does not necessarily signal a weak strategy, just as a strong result may raise questions of legitimacy. Financial statements are still measured in numbers, but they are read in judgment, he writes. The real challenge for leaders, he concludes, is no longer to explain the figures – but to explain the world the figures are being read into.
From Text to Trust – Why the Voice Now Matters More
Writing was once the gold standard for credibility. But in a world flooded with auto-generated text, trust is migrating elsewhere – toward presence, tone, and the human voice. Today, we listen for meaning more than we read for proof. Authority is no longer built in documents, but in dialogue. And as writing becomes frictionless, speaking becomes the real differentiator. In meetings, in leadership, in culture – what you say, how you say it, and when you choose to pause, now matters more than ever.
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Our services are not a window of prototype products:
We see who you are, your potential and probably also your limitations. We challenge you by connecting wisdom from politics, business and culture.
And then we find what you truly need.
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Featured podcasts
Media, Power and Provocation on Q&CO
In conversation with Henrik Qvortrup, Kresten Schultz Jørgensen tackles media responsibility, image ethics, and the price of silence.
Media, Power and Provocation on Q&CO
Leadership Nuances Unpacked
Grateful to Børsen for a thoughtful panel on leadership, from loyalty to personal branding, with insights from top experts Claus Richter and Pernille Steen Pedersen and Kresten from SJ&K.
Leadership Nuances Unpacked
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence?
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence? Kresten comments in this podcast.
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence?
Welcome to Tom & Kresten
An intellectual cushion room for those who care about communication – or are simply curious about the world.
Every month, two seasoned advisors meet at the mic to unpack what lies beneath the messages of the moment: big ideas, subtle trends, and timeless thinking.
We meet once a month. And we promise: it’s never boring. Just necessary. Tune in – and think along.
The Year That Was. And What Comes Next.
The Year That Was. And What Comes Next.
In Praise of Good Language
In Praise of Good Language
AI and the Age of Strategic Nonsense
AI and the Age of Strategic Nonsense
Frankly, we are very few people – and we take pride in keeping it that way. We call it the inverted pyramid.
We know politics, business and culture. We write books and read a lot. You probably know us already.
