As short-termism takes hold, marketing budgets dwindle, and immediate sales tactics replace brand-building efforts. This piece explores the marketing paradox: the relentless chase for instant results at the expense of meaningful, lasting connections.

At Novonesis, the merger of biotech leaders Novozymes and Chr. Hansen, a bold new branding philosophy is emerging. Eschewing superficial appeal, Novonesis embraces trust, transparency, and thought-provoking stances as core to its identity, redefining how brands resonate with audiences in an era of skepticism.

The rise of AI is transforming creative writing, not just in traditional fields like media and theatre, but across business communication as well. Through extensive interviews with creative professionals and communications experts, we’ve identified new best practices for integrating AI tools into writing processes. This analysis reveals how companies can use AI to improve content quality, boost creativity, and streamline workflows, without losing the personal touch that makes communication effective.

As AI reshapes industries in Denmark, companies face significant ethical and regulatory challenges. At SJ&K, we help businesses balance compliance with societal expectations, ensuring their AI systems are both responsible and trustworthy. This perspective outlines how companies can operationalize AI ethics to mitigate risks and drive innovation responsibly.

AI's capacity to manage details and specifics transforms strategy, management, and communication. By embracing the paradox of "Freedom and Formulas," AI enables businesses to navigate complexity, fostering creativity, adaptability, and personalized engagement.

Adaptation is crucial. Avoid wasting resources by focusing on impactful trends, not buzzwords. Learn how to identify and prioritize key changes.

In today's data-driven world, we often find ourselves measuring everything because technology allows it. However, the real challenge lies in understanding what truly matters and measuring that effectively. Through practical solutions and a straightforward model, we focus on setting meaningful goals and achieving efficiency without sacrificing the essence of what matters most.

Nearly forty years ago, philosopher Harry G. Frankfurt's essay "On Bullshit" brought a serious analysis to a pervasive issue. With the rise of the internet and the attention economy, Frankfurt's insights on misinformation, fake news, and societal impact are more relevant today than ever.

Effective communication hinges on clear organization. By defining structures, roles, and processes, we ensure our work integrates seamlessly into company operations, delivering consistent value.

In a world where incivility seems to be on the rise, politeness stands as a radical and transformative act.

Explore the shift from traditional crisis communication strategies towards a more open, trust-based approach in the blog "Rethinking Crisis Communication: Abandon the Pursuit of Control." This piece challenges the century-old premise that corporate communication must control the narrative to avoid losing grip, advocating instead for transparency and honesty to foster genuine engagement and trust.

Thirty years ago, the Internet was heralded as a beacon of global unity and democracy. Today, it's a battleground of monetization and misinformation, with social platforms turning into digital arenas more concerned with profits than community-building. How did our digital utopia drift so far astray?

In a world where businesses face pressure to go beyond profit, Corporate Political Responsibility (CPR) offers a strategic path towards genuine sustainability and political engagement.

In a world addicted to speed, a growing movement seeks balance, challenging the rush with a call for meaningful, deliberate change.

The transformative power of literary reading. Fiction enriches our empathy, understanding, and mental well-being through a deeply personal journey.

Who makes a change? We need to unify and act decisively, leveraging our collective strength for a sustainable future through shared national effort and innovation.

It is smart to design a boat so that it has the least possible resistance through the water. The Vikings gave their ships a smooth, elongated shape, reminiscent of a drop. And then they passed the word on, streamlining.

In a world of buzzwords, a lot of resources are wasted today on looking for the wrong buzzwords. So how do you find the relevant trends?

In today's rapidly evolving marketplace, traditional branding strategies focused solely on emotional connections are no longer sufficient. When we looker deeper into the concepts of 'love' and 'purpose,' inspired by thought leaders like Kevin Roberts and Simon Sinek, we uncover a deeper layer essential for the modern brand: trust. In an era marked by skepticism and information overload, trust emerges as the cornerstone of brand strategy.

No Man's Land carries a unique intensity: it's the transition between what was and what's to come. Picture a train station in the quiet of the morning or an empty office space, devoid of furniture. This transition can be tangible or intangible, involving a single individual surrounded by nothing but new possibilities, or it could concern an entire society navigating political decisions and the standstill brought on by pandemics.