Background & Objectives:
The Kvanefjeld Project presents a significant opportunity for Greenland to emerge as a key supplier of critical minerals essential for wind turbines, electric vehicles, and clean energy technologies. As a complex and politically sensitive initiative, ETM requires a strategic approach to public affairs, stakeholder engagement, and media relations to ensure transparent communication and broad-based support across Greenland, Denmark, and international markets. SJ&K was engaged to craft and manage ETM’s public narrative, reinforcing legal and regulatory credibility while aligning the project with economic and environmental priorities.

Process:
SJ&K’s approach integrates local engagement, proactive media outreach, litigation communication, and investor messaging. In Narsaq, we facilitate dialogue with the community to address concerns and build trust through transparent communication. At the media level, we execute targeted press management and digital campaigns to shape public perception and counter misinformation. Our political engagement strategy fosters constructive discussions with policymakers in Greenland and Denmark, ensuring the project remains aligned with regulatory expectations. Additionally, we refine investor communications to highlight ETM’s role in securing Europe’s rare earth supply chain, emphasizing the project’s contribution to energy security and economic growth.

Output:
Through a tailored communication strategy, SJ&K has strengthened ETM’s positioning as a responsible resource developer. Our efforts have enhanced community trust, amplified media impact, and reinforced political alignment, ensuring that ETM is recognized as a key player in Europe’s green transition. By balancing local concerns with global energy priorities, we support ETM in navigating a complex stakeholder environment while securing broad-based legitimacy for the Kvanefjeld Project.