Kolding Municipality stands as a vibrant hub of nature, culture, and infrastructure, boasting a wealth of jobs and home to illustrious brands like Koldinghus, Trapholt, Koldingfjord, and Kolding Storcenter. Despite these strengths, perceptions of Kolding haven't fully captured its essence, both among locals and outsiders. To bridge this gap, SJ&K embarked on crafting a compelling narrative to accurately mirror Kolding's qualities and chart a course for its future development.

Our strategy centered on unifying the diverse voices of Kolding—residents, businesses, and institutions—around a shared story that resonates with credibility and relevance. This new narrative seeks not only to elevate Kolding's image but to foster a collective sense of pride and direction, highlighting the municipality's unique position in Denmark's landscape.

Through SJ&K's advisory, Kolding Municipality is poised to redefine itself as a leader in sustainable growth and community cohesion, leveraging its historical and cultural richness to inspire a bright, unified future.