We create positive change by connecting separate worlds. Can’t think of a better reason to be in business.
Combining perspectives from different places – identifing strategies, positions and ideas that may surprise you
Analyses and Insights. What we read and write, share and think about
Embrace Disagreement for Growth
Leaders should harness disagreement—productive, value-based, even challenging—to strengthen their organizations. Read Kresten's latest Børsen column for insights on facilitating constructive conflict.
Branding for the Future: Honesty and Edge Over Blandness
At Novonesis, the merger of biotech leaders Novozymes and Chr. Hansen, a bold new branding philosophy is emerging. Eschewing superficial appeal, Novonesis embraces trust, transparency, and thought-provoking stances as core to its identity, redefining how brands resonate with audiences in an era of skepticism.
Analysis: Creative Writing – New Best Practices in the AI Era
The rise of AI is transforming creative writing, not just in traditional fields like media and theatre, but across business communication as well. Through extensive interviews with creative professionals and communications experts, we’ve identified new best practices for integrating AI tools into writing processes. This analysis reveals how companies can use AI to improve content quality, boost creativity, and streamline workflows, without losing the personal touch that makes communication effective.
Our services are not a window of prototype products:
We see who you are, your potential and probably also your limitations. We challenge you by connecting wisdom from politics, business and culture.
And then we find what you truly need.
Buzzing
Frankly, we are very few people – and we take pride in keeping it that way. We call it the inverted pyramid.
We know politics, business and culture. We write books and read a lot. You probably know us already.