We create positive change by connecting separate worlds. Can’t think of a better reason to be in business.
Combining perspectives from different places – identifing strategies, positions and ideas that may surprise you
Analyses and Insights. What we read and write, share and think about
When Narratives Become Infrastructure
Narratives used to sit on top of strategy – a way to explain decisions, align messages, soften the edges. Not anymore. In today’s organisations, narrative is no longer just decoration but rather the infrastructure. A shared frame that holds identity together as facts fragment, time compresses, and change accelerates. When plans fail and data overwhelms, it’s not more information we need – it’s orientation. And the organisations that learn to narrate themselves well won’t just sound coherent. They’ll stay coherent.
Why Writing Columns Is Professional Training – Not a Business Model
In Kforum, our CEO Kresten Schultz Jørgensen explains why he regularly writes columns for Dagbladet Børsen without financial compensation. For Kresten, writing is not a marketing tactic or a sales channel, but a form of professional training – “practice with the lights on”. Kresten stresses that independence matters: not being paid creates freedom to write honestly and without agenda. While the columns may give readers a sense of his integrity and perspective, they are not designed to generate business. “Being a trusted advisor,” he notes, “is built over time – not through a single column.”
The Consultants We Love to Hate – and May Need More Than Ever
In Børsen, our CEO Kresten Schultz Jørgensen argues that consultants are far more than a punchline – they are society’s early warning system. In a world where geopolitics shifts like sandbanks, supply chains twist, regulation rises like a tide, and AI transforms work faster than legislation can follow, consultants detect the weak signals long before organisations feel the tremors. Kresten highlights three overlooked roles: consultants as seismographs, sensing strategic shifts early; as knowledge brokers, moving insights across sectors at a pace internal systems cannot match; and as truth-tellers, able to say what insiders cannot. In an age defined by complexity, he writes, the real risk is not what consultants cost – but what it costs not to listen to them.
Creativity After Efficiency – On AI, Creative Labour, and the Next Cultural Contract
A new tone has entered the culture. It’s helpful, fast, and flawlessly average. Generative AI can now do much of what once built creative careers – drafting, sketching, editing – in seconds. But what happens when the early steps disappear? When the road to mastery is automated away? Creativity won’t die. But it may become rarer, riskier, and more exclusive. This isn’t a just about tools – it’s about the terms. If we want real creativity tomorrow, we need to rethink the systems, incentives, and responsibilities we build around it today.
When Narratives Become Infrastructure
Narratives used to sit on top of strategy – a way to explain decisions, align messages, soften the edges. Not anymore. In today’s organisations, narrative is no longer just decoration but rather the infrastructure. A shared frame that holds identity together as facts fragment, time compresses, and change accelerates. When plans fail and data overwhelms, it’s not more information we need – it’s orientation. And the organisations that learn to narrate themselves well won’t just sound coherent. They’ll stay coherent.
From Text to Trust – Why the Voice Now Matters More
Writing was once the gold standard for credibility. But in a world flooded with auto-generated text, trust is migrating elsewhere – toward presence, tone, and the human voice. Today, we listen for meaning more than we read for proof. Authority is no longer built in documents, but in dialogue. And as writing becomes frictionless, speaking becomes the real differentiator. In meetings, in leadership, in culture – what you say, how you say it, and when you choose to pause, now matters more than ever.
Projects
.webp)
Our services are not a window of prototype products:
We see who you are, your potential and probably also your limitations. We challenge you by connecting wisdom from politics, business and culture.
And then we find what you truly need.
Buzzing
Featured podcasts
Media, Power and Provocation on Q&CO
In conversation with Henrik Qvortrup, Kresten Schultz Jørgensen tackles media responsibility, image ethics, and the price of silence.
Media, Power and Provocation on Q&CO
Leadership Nuances Unpacked
Grateful to Børsen for a thoughtful panel on leadership, from loyalty to personal branding, with insights from top experts Claus Richter and Pernille Steen Pedersen and Kresten from SJ&K.
Leadership Nuances Unpacked
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence?
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence? Kresten comments in this podcast.
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence?
Welcome to Tom & Kresten
An intellectual cushion room for those who care about communication – or are simply curious about the world.
Every month, two seasoned advisors meet at the mic to unpack what lies beneath the messages of the moment: big ideas, subtle trends, and timeless thinking.
We meet once a month. And we promise: it’s never boring. Just necessary. Tune in – and think along.
The Year That Was. And What Comes Next.
The Year That Was. And What Comes Next.
In Praise of Good Language
In Praise of Good Language
AI and the Age of Strategic Nonsense
AI and the Age of Strategic Nonsense
Frankly, we are very few people – and we take pride in keeping it that way. We call it the inverted pyramid.
We know politics, business and culture. We write books and read a lot. You probably know us already.
